A group of commercial real estate companies based in Charlotte has rebranded.
LCRE Partners and LCRE Capital have become Ascent Real Estate Partners and Ascent Real Estate Capital, respectively, according to the companies. Ascent Real Estate Partners is a brokerage that specializes in retail, office and mixed-use properties while Ascent Real Estate Capital owns and operates commercial real estate, including acquiring, developing and repositioning properties, particularly infill.
Ascent Real Estate Capital is led by Jon Dixon, managing principal, and partner Mark Ethridge. It says it has completed north of $100 million in acquisitions and development, including Northside Station in uptown; 36 & NoDa, the mixed-use building anchored by Neighborhood Theatre in NoDa; 3609 South Blvd. in South End; and 200 Southside, an adaptive-reuse project in lower South End where DPR Construction keeps its local office. Its upcoming projects include The Shop, a 40,000-square-foot adaptive-reuse project in partnership with Tribek Capital in the North End, and Centro Railyard, a micro-unit apartment and retail project in partnership with Centro Cityworks in South End.
The Ascent companies have operated under the LCRE name since Ligon and Dixon consolidated their real estate ventures in 2016. The companies have doubled in size since then, according to Ascent.
Ligon said in a statement that the brand is intended to reflect the company's focus on "excellence and integrity."
"We strive for the highest level of service to our clients, to our community and to one another," Ligon said. "Ascent, as a brand, is evocative of that aspiration, that drive to be at the very apex of the market.”
Dixon said recent growth at the companies made it a "logical time" to plan for the future. The rebranding idea came about when the companies met off site to define values and goals.
"The Ascent brand embodies those values and goals as well as our collective desire to continue to grow and evolve as a best in class commercial real estate company," Dixon said.
Charlotte Business Journal